Heidelberg Innovation Week receives high level of customer interest

Heidelberg Innovation Calendar week receives high level of customer involvement

The v-day innovation week held by Heidelberg saw several 1000 registrations from more than 100 countries, several hundred 1-to-one discussions arranged with decision-makers, and effectually 100,000 hits on videos. This online issue just finished. Taking 'Unfold your potential' as its slogan, it focused on transferring noesis relating to the urgent problems in the sector. With production presentations on its latest highlights, innovation talks, and personal discussions via video conversation, Heidelberg provided a comprehensive overview of its offerings in the commercial, label, and packaging segments.

Heidelberg Innovation Week 2020

"The feedback we accept received and then far from participants and our partners has been truly overwhelming," says Ludwig Allgoewer, head of global sales and marketing at Heidelberg. "The participants praised the format and the content presented." The combination of short, professionally produced videos and innovation talks with the pick of follow-up live chats in which the content presented could be discussed in more detail with around 300 Heidelberg experts from effectually the world went down well with the participants. "As a upshot, Heidelberg was able to register specialist client contacts on a like scale to an international trade evidence," Allgoewer continued. "We are confident that the numerous customer discussions volition as well generate business contracts in the near future."

Cease-to-end production in the spotlight

At the heart of all the presentations was the optimization of the unabridged procedure in kickoff and digital printing, all the manner through to end-to-cease production. This is based on the enhanced Push button to Stop engineering with all its facets, including automatic optimization of job sequences and navigated printing, accompanied by user-friendliness for operators thank you to easy-to-understand user interfaces, all of which – combined with 'integrated intelligence' – enables highly productive operations with fewer staff and skilled personnel. Heidelberg likewise provided supplementary information about offerings in the fields of Prinect workflow, consumables, and contract business. This did not focus on presenting individual product functions only rather on responding to the near urgent customer requirements in the respective market segments.

"The priority is no longer only achieving the highest possible printing speed – instead, we aim to make the unabridged process as efficient as possible. Boosting productivity offers the greatest earnings chapters for industrial print shops. Digitization is key to this – and that is precisely what we demonstrated at Innovation Week," says Heidelberg chief executive officer Rainer Hundsdörfer. "The response to our innovation week underlines how information technology is possible to apply digital formats to successfully contact customers and get them excited about innovations, even in the heart of a global pandemic."

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